​It could be time for a makeover at the home of Pretty Little Liars and The Fosters, as ABC Family looks for a new way to hold onto the Millennials that form the core of its target audience.

Everything from revamped programming to an on-air visual overhaul to new branding are on the table, according to Variety.

The network already said back in the summer that it was looking to ditch the teens in favor of more twenty-somethings.

That pronouncement came in the wake of the departure of longtime creative boss Kate Juergens.

Now it appears any emphasis on family co-viewing may also be moving off the priorities list.

ABC Family is no stranger to overhauls and rebrands. The network started life as television home of evangelist Pat Robertson, before morphing into The Family Channel. Fox renamed it Fox Family Channel in 1998, and Disney opted for the ABC Family branding in 2001 when it bought the channel from Fox.

New boss Tom Ascheim has already said he wants the network’s median age of 29 to inch upwards, and the “Family” moniker and teen- and tween-appealing programming like Melissa and Joey might just be a hurdle.

Read More: Variety

Brief Take: Faced with stiff competition from The CW and MTV for the Millennial audience, ABC Family may need to reconsider its image if it wants to thrive in the future.

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