Needless to say, it can be a daunting task to keep track of the social media marketing world when it comes to your business. Scott Steinberg has made it a little easier, with seven top tools that any corporate enterprise should be using.

1. TweetDeck is a social media dashboard application that helps you manage Twitter and Facebook accounts all in one place. If you are big on interaction (shares, retweets, etc.) this is a great way to scroll across and see what’s going on, find out where your business was mentioned in conversation, and respond to several accounts at once.

2. HootSuite is a social media management system that also allows the user to manage multiple networks at once. It currently supports Twitter, Facebook, LinkedIn, Google+, Foursquare, WordPress, Mixi and even MySpace. HootSuite has a great scheduling system that allows you to pre-program an infinite amount of posts for future sharing, and the program keeps track of those all-important analytics.

3. AddThis is a social bookmarking service that can be integrated into a website with the use of a widget. Once this widget is added, website visitors can then bookmark an item using Facebook, Google Bookmarks, Pinterest and Twitter. Capable of boosting shares and user pass-along, it’s a handy way to promote specific pieces of content, sites or initiatives.

4. Instagram is a free photo sharing platform that allows users to take featured photos and apply visual filters that can transform the look and feel of the image. You’ve almost definitely heard of it, but if you’re not using it, you should be. Popular with the technorati, it’s a surprisingly practical and handy way to add a little sparkle to any snapshot.

5. PinReach is a Pinterest tool that helps you view activity, measure impact and gauge success on your Pinterest pages. This analytics tool is the leading Pinterest solution for small businesses, according to MoneyandRisk.com.

6. Storify is a social media service that combines multiple parts of a story into one cohesive whole. Or, in plain English, if you have a topic that is trending or being discussed across different social media accounts, you can curate pieces from each account and compile them all in one spot, creating a more easily-read and -followed narrative timeline. This can be used as a marketing tool for current customers or to woo new clients.

7. YouTube’s Audience Rentention Report. Noting that many videos are carefully tailored to maximize search engine optimization (SEO) efforts, time watched by viewers, and prompt specific reactions, this solution helps you see which audience your clips are reaching, monitor audience habits, and strategize accordingly. Using such targeting tools, you can more effectively aim your marketing muscle where it counts.

Scott Steinberg, a top-ranked international event speaker on the lecture circuit, is a bestselling expert on leadership and innovation and the head of strategic consultancy TechSavvy Global. His website is www.AKeynoteSpeaker.com.

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