2C Creative’s comprehensive graphic toolkit for ABC’s new reality series Boy Band captures the youthful essence of the show with fresh, modern, visual elements designed to work across on-air and digital platforms.
In Boy Band, ABC seeks out “undiscovered young talent from across the country to battle it out to become a member of the next great music sensation.” The series premieres Thursday, June 22.
Working closely with ABC’s senior creative team, 2C used a motif of vibrant contrasts to establish the toolkit’s look and feel, and created an animation logic to complement the design.
“We wanted it to feel fresh and modern while maintaining function, displaying information in an efficient and interesting way,” said 2C Design Director Luis Martinez. “A key component to finding success here was having an avid and prolific collaboration with ABC, which resulted in a wonderfully smooth process.”
2C fully animated the package, which included an open, endpage, lower third, title cards, transitions, mortises, backgrounds and flourishes.
“We loved the look and feel 2C came up with for the launch of Boy Band,” said Lucas Aragon, design director at ABC. “It really elevated the show and gave us so many elements to play with. It has a great editorial vibe and strong graphic visuals.”
CREDITS:
ABC Network
Spot
Producer: Heidi Strock
Editor: Tanya Dunn
Creative Director: Christina Karaba
Design
Design Director: Lucas Aragon
Art Director: Monica Helberg
Designer/Animator: Jeff Jankens
Senior Design Producer: Gilda Reinert
2C
Design
Chief Creative Officer: Chris Sloan
Art Director: Luis Martinez
Executive Producer, Design: Bob Cobb
Motion Designer: Andy Fernandez
Motion Designer: Dmitri Zavyazkin
Tags: