AMC tapped Miami-based agency 2C Creative to create a captivating narrative-style promo for the launch of its upcoming original series The Son, premiering spring 2017.

The series stars Pierce Brosnan, who appears throughout the 30-second clip donning Western wear and sporting a rifle. The clever clip shows the principal character along with cast members spinning in place with the backdrop of the old West behind them and creatively morphing into the next character one by one.

In the spot, a young girl’s voiceover says, “My family built this dynasty with lots of sweat,” and Brosnan’s character finishes her statement by saying, “and sin.”

The Son premieres on AMC in Spring 2017.

RELATED: Hot Spot: 2C Creative Helps Twentieth Century Bring Back ‘The X-Files’ In Weekend Syndication

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