To set the tone for baseball’s post-season, Miami-based creative agency 2C 2.0 combined bold graphics with action-oriented footage to get viewers in the mood for Major League Baseball’s upcoming Wild Card series, starting Friday.
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The spot, which features keyhole typography set over images of star players, is set to a cover of Creedence Clearwater Revival’s “Run Through the Jungle” by Think Up Anger.
The campaign includes assets for on-air, digital and radio spots as well as graphics toolkits in both English and Spanish.
CREDITS
Client: ESPN
Senior Vice President, ESPN: Laura Gentile
Vice President, ESPN: Emeka Ofodile, Michelle Bella
Manager, ESPN: Caroline Tilton
Coordinator, ESPN: Genesis Cifuentes
Senior Director, ESPN: Ryan Campbell
Director ESPN: Mike Dominguez
Associate Director, ESPN: Leonard: Shaun Leska
Associate Director, Marketing Production: Matt Cheron
Senior Post Editor: Grayson Sedory
Associate Producer, ESPN: Joseph Rea
Lead Video Editor, ESPN: Nubia De La Vega
Agency: 2C 2.0
President/Owner: Chris Sloan
VP of Operations, Executive Producer: Bob Cobb
Creative Director, Writer: Cheryl King
Lead Editor: Dan Perry
Editor: Jesus Martinez
Lead Designer/Animator: Aaron Magee
Designer: Matt Barretto, Troy Chrisman
Audio Engineers: Cesar Haliwa, Andy Stermer