Freeform’s Pretty Little Liars, in its penultimate sixth season, is TV’s most social show of 2016, according to ListenFirst Media from Jan. 1 to Dec. 15, 2016, as reported by Variety.
PLL, as it is known, saw its engagement boosted by 25 percent in 2016 to 256 million interactions.
That was was followed by cable’s biggest scripted series, AMC’s The Walking Dead, with nearly 145 million engagements, and MTV’s Teen Wolf with more than 70 million.
Freeform also had the most social new show of the year with Shadowhunters scoring more than 60 million interactions across social.
Netflix scored three shows in the top ten among new shows: Stranger Things, Haters Back Off and Fuller House, which just released its second season.
Also performing well among new shows as well as in social engagement, fan growth and total video views on YouTube was TBS’ weekly Full Frontal with Samantha Bee.
Overall, late-night did well on social with NBC’s The Tonight Show Starring Jimmy Fallon becoming 2016’s top broadcast show in social engagement, as well as earning 2.4 billion views on YouTube. CBS’ The Late Late Show with James Corden saw the most fan growth. It also delivered 1.7 billion YouTube views on the strength of its “Carpool Karaoke” videos. This year’s top viral video, Corden’s ride with Adele, has notched nearly 141 million views to date.
ListenFirst creates its social engagement score across Facebook, Instagram and Tumblr. It does not include Twitter because that platform has an exclusive arrangement with Nielsen and Snapchat does not release its metrics.
Below are ListenFirst Media’s top-ten lists for new and returning series for social engagement and fan growth.
Returning Series, Social Engagement Score
Freeform’s Pretty Little Liars: 256.75 million
AMC’s The Walking Dead: 144.86 million
MTV’s Teen Wolf: 70.55 million
NBC’s The Tonight Show Starring Jimmy Fallon: 65.78 million
ABC’s America’s Funniest Home Videos: 59.08 million
Fox’s Empire: 44.72 million
Comedy Central’s The Daily Show: 44.07 million
ABC’s Grey’s Anatomy: 39.68 million
HBO’s Game of Thrones: 39.66 million
NBC’s The Voice: 34.31 million
Freshman Series, Social Engagement Score
Freeform’s Shadowhunters: 60.78 million
Netflix’s Stranger Things: 12.99 million
Fox’s Lucifer: 10.19 million
NBC’s This is Us: 9.20 million
Netflix’s Haters Back Off: 6.75 million
Netflix’s Fuller House: 6.63 million
TBS’ Full Frontal with Samantha Bee: 3.71 million
MTV’s The Shannara Chronicles: 3.11 million
OWN’s Queen Sugar: 2.41 million
FX’s Atlanta: 2.17 million
Returning Series, Fan Growth
CBS’ The Late Late Show with James Corden: 8.86 million
NBC’s The Tonight Show Starring Jimmy Fallon: 8.49 million
USA’s WWE Raw: 6.96 million
USA’s WWE Smackdown: 6.36 million
HBO’s Game of Thrones: 5.43 million
AMC’s The Walking Dead: 4.96 million
NBC’s The Voice: 4.02 million
NBC’s America’s Got Talent: 3.54 million
NBC’s Saturday Night Live: 3.41 million
ABC’s America’s Funniest Home Videos: 3.31 million
Freshman Series, Fan Growth
Netflix’s Stranger Things: 4.35 million
NBC’s This Is Us: 1.56 million
Netflix’s Fuller House: 1.12 million
TBS’ Full Frontal with Samantha Bee: 1.10 million
Freeform’s Shadowhunters: 1.09 million
The CW’s Legends of Tomorrow: 994,218
Fox’s Lucifer: 805,995
HBO’s Westworld: 651,527
Netflix’s Luke Cage: 536,672
FX’s Atlanta: 470,902
Source: ListenFirst Media, Jan. 1-Dec. 15, 2016
READ MORE: Variety
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