Media General, Tribune Broadcasting, and Bell Media won big at the 2015 PromaxBDA Awards in Las Vegas on Thursday, with the combined wins from those companies’ local stations and in-house teams besting their industry rivals.

NBC Owned Television Stations, CBS Television Stations Group, and Gannett were close behind.

KXTV Sacramento was the top individual station this year, with the Gannett-owned ABC affiliate winning three Gold awards on Thursday, more than any other finalist.

PromaxBDA’s annual awards honor outstanding achievement in local broadcast marketing and promotion. Gold, Silver, and Bronze awards are handed out in categories ranging from General Image Campaign to Sports Promos to Set Design. Work can be entered by individual stations, in-house creative groups, or station groups and parent companies.

Actor Jonathan Kite, star of the CBS and Warner Bros.Television series 2 Broke Girls, which premieres in syndication this fall, hosted Thursday’s ceremony at The Mirage Hotel and Casino in Las Vegas.

Veteran Fox Television Stations executive Leslie Lyndon received the inaugural Industry Icon Award, recognizing her nearly two decades of distinguished service to local stations, network colleagues, and syndication partners. Lyndon retired earlier this after 18 years as FTS Vice President of Advertising and Promotion.

Four stations also were named winners of this year’s Just Cause Awards, recognizing local broadcasters’ commitment to their communities by creating outstanding PSAs and pro-social campaigns:

Large Market: KNBC - NBC4 (Los Angeles), “Hispanic Heritage Month”

Medium Market: WOTV - ABC4 (Grand Rapids-Battle Creek-Kalamazoo), “Go Red Campaign,” AND Spurs Sports and Entertainment (San Antonio), “Silver and Black Give Back”

Small Market: WBBH - NBC 2 (Fort Myers), “Awareness”

The awards ceremony took place during the 5th Annual PromaxBDA Station Summit, the annual meeting of local broadcast marketing and promotions executives, being held June 23-26 at The Mirage Hotel in Las Vegas. More than 1,200 station managers and marketing executives from across North America gathered in Las Vegas to discuss the state of the local broadcasting industry.

RELATED: See the Full List of 2015 PromaxBDA Local Awards Winners

Tags:


  Save as PDF