​AdAge reports today that, after receiving criticisms last year that its ad packages during Upfront season were too aggressively priced, YouTube has lowered the prices considerably in 2013. Last year, YouTube‘s ad packages demanded commitments of $10 million from buyers for placements across its entire network, and there were a few bites from some very big advertisers. This year, the company hopes to lure a greater number of smaller advertisers to push their budgets away from TV with more affordable packages.

Read more about it at AdAge.

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