Xfinity debuted a five-minute horror film, titled The Neighborhood that successfully spooks out viewers while promoting the brand’s home security camera.

The tale centers on an old mask made out of a burlap sack that’s passed around a suburban neighborhood, and gets inside the mind of those who posses it. Police investigating the incident have a multi-screen view of the chaos that unfolds.

The Neighborhood was developed by Goodby Silverstein & Partners and written and directed by Dante Ariola of production company MJZ.

The Comcast cable brand is not the only one exploring short-form Halloween marketing content.

Hulu’s free Huluween content combines a short-form six-part anthology series called The House with virtual reality videos, interviews with horror movie stars and creators, and long spooky scenes perfect for putting on in the background during a Halloween party.

RELATED: Hulu Launches Holiday-Themed Content Beginning with ‘Huluween’

Fox and candy company Mars also teamed up for four two-minute “Bite Size Horror” films that have been running during commercial breaks.

Floor 9.5, which aired during a Yankees-Indians and is presented by Skittles, has received the most attention so far. It focuses on an office worker on an elevator who gets stuck between the 9th and 10th floors. When the doors open, a man in the shadows asks for her help, and she agrees…

READ MORE: Adweek

CREDITS

The Neighborhood

Client: Xfinity Home

Title of Creative Work: The Neighborhood

SVP, Brand Marketing and Communications: Peter Intermaggio

SVP, Brand Marketing: Todd Arata

SVP and GM, Xfinity Home: Daniel Herscovici

Executive Director, Social Marketing: Nader Ali-Hassan

Director, Xfinity Home, New Business: Josephine Valenti

Senior Manager, Social Marketing: Monica Blake

Senior Manager, Marketing Communications: Kristin Filipovits

Ad Agency: Goodby Silverstein & Partners

Creative

Chief Creative Officer: Margaret Johnson

Creative Director: Jeff Gillette

Associate Creative Director: Eamonn Dixon

Associate Creative Director: Daniel Grech

Associate Creative Director: Mike Costello

Art Director: Sean Smith

Copywriter: Dan Berenson

Production

Executive Producer: Benton Roman

Director of Broadcast Production: Tod Puckett

Account Services

Managing Partner: Leslie Barrett

Group Account Director: Jason Bedecarre

Account Director: Georgia Newton

Account Manager: Greta Naas

Assistant Account Manager: Carmen Guan

Communication Strategy

Group Content Strategy Director: Nick Reggars

Senior Communication Strategist: Alex Oztemel

Business Affairs

Director of Business Affairs: Judy Ybarra

Business Affairs Manager: Jaime Szefc

Production Company

Company name: MJZ

Writer/Director: Dante Ariola

Director of Photography: Gyula Pados

Production Designer: Chilly Nathan

President: David Zander

Executive Producer: Eriks Krumins

Producer: Natalie Hill

Editorial Company

Company name: Rock Paper Scissors

Editor: Adam Pertofsky

Assistant Editor: Marjorie Sacks

Producer: Dre Krichevsky

Executive Producer: Rana Martin

Finishing/VFX

Company name: The Mill

Creative Director/Lead VFX Artist: Tara DeMarco

Creative Director: Chris Knight

Executive Producer: Enca Kaul

Senior Producer: Erin Hicke

Producer: Adam Goins

Telecine

Company name: The Mill

Colorist: Fergus McCall

Color Producer: Rochelle Brown

Music & Sound Design

Company name: Q Department

Mix

Company name: Lime Studios

Mixer: Rohan Young

Executive Producer: Susie Boyajan


Skittles Floor 9.5

Director: Toby Meakins

Writer: Simon Allen

Stars: Robin Berry, Georgina Campbell, James Cunningham

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