Even with the slow start to this year’s upfront, the television advertising market is expected to grow nearly $2.2 billion, or 3.3%, to $68.54 billion, according to eMarketer.

At the same time, ad sales from online video are growing much faster – nearly 42% in 2014 to almost $6 billion – but those revenues are dwarfed by television’s sheer volume of sales.

Going forward, digital video’s growth is expected to continue to outpace TV, although the pace will start to slow. In 2015, digital video is expected to grow 30.4%; dropping to 21.7% in 2016, 17.6% in 2017 and 14.3% in 2018.

Meanwhile, traditional TV growth will continue at a steady pace—up 3.0% in 2015; 4.5% in 2016; 3.0% in 2017; and 3.5% in 2018.

By 2018, traditional TV advertising revenue is predicted to rise to $78.64 billion while digital video more than doubles to $12.71 billion. Read more: eMarketer, MediaPost

Tags:


  Save as PDF