In a move that surprised almost no one, Apple unveiled its new iPhone 6 and iPhone 6 Plus models at an event in Cupertino, Calif., on Tuesday, heralding a new generation of the iconic devices, and a new round of brainstorming in Hollywood about how to best use the smartphones to engage viewers.
One of the first things to catch TV Land’s attention is the bigger screens on the new models—4.7-inch displays on the 6 and 5.5-inch displays on the 6 Plus. Current iPhone screens top out at 4 inches.
Those larger screens are also new “Retina HD” displays, which are a higher-resolution version of what Apple currently offers on the 5c and 5s.
Translation: whatever you serve up to iPhone users on mobile will be bigger, clearer and possibly better received than ever before.
Camera improvements also open up new possibilities for user-generated content (think social engagement and fan sweepstakes) with the new 6 and 6 Plus capable of shooting 1080p video at 30 or 60 frames per second.
Increased storage and battery life will make the 6 and 6 Plus even more attractive platforms for consuming battery-draining and storage-hogging video content.
Apple is also making it easier for consumers to make purchases with its new Apple Pay digital payment system.
More than 22,000 retailers, including Macy’s, Disney Stores, McDonalds, as well as personal iTunes accounts will participate at the launch of Apple Pay, and consumers will be able to use Master Card, Visa, American Express, and six major retail banks.
The wallet works when an iPhone user taps their phone to a sensor while holding down the phone’s own Touch ID sensor.
And if anyone can usher in the era of wearables, its probably Apple, who unveiled the long-rumored Apple Watch on Tuesday.
Among those interesting features for marketers: the watch can receive messages and calendar invites (tune-in alerts, anyone?)
Siri is also along for the ride on your wrist, and Twitter, Pinterest, and Major League Baseball have all developed apps for the watch.
Read More: Washington Post, The Hollywood Reporter, Mashable
Brief Take: While it remains to be seen whether the Apple Watch will catch on with consumers, it’s a no-brainer that the iPhone6 and 6 Plus will be adopted by a large chunk of television viewers. Better to figure out early how to harness its added power to best push your marketing message.
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