Miami-based agency 2C Creative is ramping up its original content creation with a new reality series about plastic surgery for WE tv.
The show, Dr. Miami, stars Dr. Michael Salzhauer, a top Miami plastic surgeon who’s garnered millions of social media followers by sharing his life, his practice and his procedures across multiple platforms including Instagram, Twitter and Snapchat.
“He has been particularly popular and pioneering on Snapchat, which he has used to “snap” in-progress surgical procedures, including breast augmentations, nose jobs and Brazilian butt lifts,” according to a press release from WE tv.
The network ordered six one-hour episodes expected to premiere next year.
“We love this show because Dr. Salzhauer is a completely unique and authentic individual who is at the top of his profession and using social media in an innovative and powerful way,” said Marc Juris, WE tv president. “Plastic surgery shows have become a staple of unscripted TV, but a surgeon using Snapchat and other social platforms to literally bring fans into the operating room represents a bold and fresh twist that connects old and new media and will give us additional opportunities to attract and engage WE tv viewers.”
Salzhauer said he’s thrilled to become part of the WE tv family.
“I have always been a fan of their shows and I’m so excited to open up my door and my patients to their viewers,” he said.
Salzhauer is a co-executive producer, along with 2C executive producers Chris Sloan, Carla Kaufman Sloan, Tim Hamilton and Ross Breitenbach. In-house executive producers for WE tv are David Stefanou and Kate Farrell.
[Image courtesy of WE tv]
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