Discovery’s Shark Week is by no means the sole week-long programming stunt on the summer TV calendar, with growing competition in Syfy’s Sharknado Week, Comedy Central’s Shart Week, and now with two separate Snark Weeks, one running at the same time as the original.
WE tv released the promo above of its Snark Week, set to debut Friday, Aug. 1, as “a week long binge-a-thon of the network’s snarkiest shows.” The spot itself is snark at its best, with seals attacking sharks with their best digs and sharp sarcasm.
But that’s not the only Snark Week around - on Aug. 10 (the same day that Discovery’s Shark Week begins) Logo TV will kick off its own Snark Week, with marathons each day starting at 5 p.m. of shows such as “The Golden Girls,” “Will & Grace,” “Designing Women,” “The Nanny” and “Don’t Trust the B——in Apartment 23.”
CREDITS
Client: WE tv
Agency/Production Company: SLAQR
WE tv:
MICHAEL WALTON – VP BRAND CREATIVE DIRECTOR
VANESSA TREMAIN – DIRECTOR OF CREATIVE, BRANDED ENTERTAINMENT AND SOCIAL MEDIA
CAROL CATE – DIRECTOR OF PRODUCTION, PLANNING AND OPERATIONS
JEFF COMPARETTO – PROJECT MANAGER
HEATHER CROMBIE – PROJECT MANAGER
SLAQR:
MONINA VERANO - EXECUTIVE PRODUCER
PETER DARCHUK - WRITER
JACQUELINE VERANO - CONCEPT
LOUIE JONES - EDITOR
YORAM BENZ - DESIGN/ANIMATION
MICHELLE SIMUNOVIC - POST PRODUCTION
BRIAN GOLUB - SOUND MIXER
[Image courtesy of WE tv]
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