Going back to its roots, MTV is reigniting a phrase from the ‘80s for its 2014 Video Music Awards campaign.
So far, 5 Seconds of Summer and Usher have both demanded their MTV. Usher thinks back on his past MTV VMA moments in his spot, while 5 Seconds of Summer bands together to yell the “I Want My MTV” catchphrase for the first time. Both will be performing live at this year’s awards show on Aug. 24.
Usher’s plea is below:
The “I Want My MTV” campaign from the ‘80s included all manner of artist and star, as you can see here:
2014 Credits:
Client: MTV
Agency: MTV
Creative Directors, MTV: Amy Campbell, Richard Turley, Lu Chekowsky, Andy Ferguson
Art Director, MTV: Emily Keegin
Executive Producer, MTV: Kris Walter
Line Producer, MTV: Matt Sears
Production Company: Backyard
Director: Kim Nguyen
Executive Producer: Kris Mathur
Line Producer: Janie Brown Kelly
Director of Photography: Mihai Malaimare Jr
Editorial Company: MTV In House
Editors: Erik Carter, Padraic Dowd
Audio Design: The Lodge: Kevin Dawkins, Colin Thibadeau
[Image courtesy of MTV]
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