​Going back to its roots, MTV is reigniting a phrase from the ‘80s for its 2014 Video Music Awards campaign.

So far, 5 Seconds of Summer and Usher have both demanded their MTV. Usher thinks back on his past MTV VMA moments in his spot, while 5 Seconds of Summer bands together to yell the “I Want My MTV” catchphrase for the first time. Both will be performing live at this year’s awards show on Aug. 24.

Usher’s plea is below:

The “I Want My MTV” campaign from the ‘80s included all manner of artist and star, as you can see here:


2014 Credits:

Client: MTV

Agency: MTV

Creative Directors, MTV: Amy Campbell, Richard Turley, Lu Chekowsky, Andy Ferguson

Art Director, MTV: Emily Keegin

Executive Producer, MTV: Kris Walter

Line Producer, MTV: Matt Sears

Production Company: Backyard

Director: Kim Nguyen

Executive Producer: Kris Mathur

Line Producer: Janie Brown Kelly

Director of Photography: Mihai Malaimare Jr

Editorial Company: MTV In House

Editors: Erik Carter, Padraic Dowd

Audio Design: The Lodge: Kevin Dawkins, Colin Thibadeau

[Image courtesy of MTV]

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