Viceland plans to own the green space with a unique programming campaign titled “Weed Week,” which is the network’s answer to “Shark Week” in an attempt to elevate brand awareness.
During Weed Week, from April 17 to April 20, Viceland will air special programming around weed as well as interstitial pieces that seek to immerse viewers into the world of cannabis.
Here are a few of the spots announcing the week, including the “Highest Billboard” spot in above:
Hard Daze Work:
A Spaced Odyssey:
The Good, The Bad, The Nuggly:
Nugboat:
Trees Company:
Best Buds:
VP Marketing: Meghan Kirsch
Creative Director: Nacho Gil
ACD: Nate Coonrod / Jim D’Amico
Supervising Producer: Hannah Gregg
Supervising Editor: Jim D’Amico
Associate Producers: Hali Gardella, Willem Holzer
Copywriters: Spencer Madsen, Gabe Koplowitz
Editors: Rob Fraebel, Jake Rasmussen
DP: Andrew Maso, Arlene Muller
Director of Production: Zeynep Zileli
Post supervisor: Leanne Cherundolo
Post manager: Eric Psihoules
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