When it became clear that people were going to be quarantined in their homes for a while, ViacomCBS partnered with The Ad Council on a series of public service announcements (PSAs) to encourage people to focus on their mental health.
Building on MTV’s legacy of animation, these three spots were created to evoke feelings of calmness and positivity, focusing on staying calm, active and connected.
Further information is available at alonetogether.com.
Windows
Yoga
CREDITS
Saxophone
Chief Marketing Officer and EVP, Digital Studios ViacomCBS Entertainment & Youth Group: Jacqueline Parkes
SVP, Brand Creative, MTV Design Brand Creative: Thomas Berger
SVP, Brand Creative and Production: Amy Campbell
SVP, Brand Strategy & Planning: Lauren Epstein
Director of Strategy & Campaign Marketing Planning: Craig Nadler
Sr. Director, Motion Design, MTV Design, Brand Creative: Timothy Livezey
Sr. Supervising Producer; MTV Brand Creative Production: Pam Brill
Producer; MTV Brand Creative Production: May Azcue
Illustration & Animation: Allen Laseter
Music Composer: Ambrose Yu
Windows
Chief Marketing Officer and EVP, Digital Studios ViacomCBS Entertainment & Youth Group: Jacqueline Parkes
SVP, Brand Creative, MTV Design Brand Creative: Thomas Berger
SVP, Brand Creative and Production: Amy Campbell
SVP, Brand Strategy & Planning: Lauren Epstein
Director of Strategy & Campaign Marketing Planning: Craig Nadler
Sr. Director, Motion Design, MTV Design, Brand Creative: Timothy Livezey
Sr. Supervising Producer; MTV Brand Creative Production: Pam Brill
Producer; MTV Brand Creative Production: May Azcue
Direction, Design, Animation: Daniel Savage
Additional Animation: Lumi Chang
Agent/Producer: Agent Pekka / Cheryl Masaitis
Yoga
Chief Marketing Officer and EVP, Digital Studios ViacomCBS Entertainment & Youth Group: Jacqueline Parkes
SVP, Brand Creative, MTV Design Brand Creative: Thomas Berger
SVP, Brand Creative and Production: Amy Campbell
SVP, Brand Strategy & Planning: Lauren Epstein
Director of Strategy & Campaign Marketing Planning: Craig Nadler
Sr. Director, Motion Design, MTV Design, Brand Creative: Timothy Livezey
Sr. Supervising Producer; MTV Brand Creative Production: Pam Brill
Producer; MTV Brand Creative Production: May Azcue
Managing Director; Executive Producer at Hornet: Hana Shimizu
Illustration & Animation Hornet: Yukai Du
Hornet: Alliah Sophia Mourad
Tags: coronavirus covid-19 hot spots pandemic psas the ad council viacomcbs