Mockery and sarcasm are the secret sauce behind so many breakthrough ad campaigns, but how do you use edgy humor without coming off as mean and spiteful? In this three-minute emotional marketing lesson video, Graeme Newell shows how the world’s best advertisers turn very negative emotions into delightfully charming emotional brand strategy.

Graeme Newell is a customer loyalty researcher who shows media companies how to get viewers watching longer, and more often. Graeme’s company, 602 Communications, has consulted all the major broadcast groups, and global media companies such CNN, Sony, Time-Warner, News Corp, and Disney.

Tags:


  Save as PDF