The male-skewing cable network TruTV on Monday ordered six series and announced a brand overhaul, saying that it wants to attract a younger audience of “funseekers” to its channel.
These funseekers are primarily 18-34 viewers who seek out “a dynamic mix of action, comedy and competition series featuring engaging characters and compelling new worlds,” according to Chris Linn, president and head of programming for truTV. The refresh, while also trying to make the network more gender balanced, is being billed as a “brand evolution” and will come from branding agency loyalkaspar.
The cable net also renewed its reality series “Impractical Jokers” for a fourth season and ordered 13 more episodes of “The Carbonaro Effect,” a comedy/magic hybrid coming in May. Other new series to come include “Fake Off,” in which teams re-create performances from pop culture; a game show called “Hair Jacked,” comedy advice show “How to Be a Grown Up” and a sketch show called “Friends of the People.”
Brief Take: Seeking a younger audience, truTV looks to expand its comedy brand into more viewer-friendly clip and sketch shows while sticking with the net’s comedy/competition base.
[Image courtesy of truTV]
Tags: