​The U.K.‘s Channel 4—which has made a name for its branding efforts with such spots as “Meet The Superhumans,” “The Superhumans Return” and “We’re the Superhumans”—is back with a riveting series of new idents.

The campaign, which features a giant robot inspired by the number four, reteams Channel 4’s in-house creative agency, 4Creative, with “We’re the Superhumans” director Dougal Wilson, reports Adweek. Wilson and Channel 4 won the Film Grand Prix at Cannes this year for the film, which was set to Frank Sinatra’s upbeat “Yes We Can.”

In the below spot, the Channel 4 robot also serves as a ferry for incoming immigrants to Great Britain.

The second spot shows that even a giant robot can be good at soccer, er, football—maybe a little too good.

The third spot pits our robot against a group of Superhuman-inspired wheelchair racers, and they don’t go easy on him, even though, to be fair, he lacks knees.

And finally, our hero goes on a hike and the ramifications turn out to be far more than those of the typical day excursion.

READ MORE: Ad Age

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