Heading into fall programming, French Canadian channel TVA presents itself as a mover and a shaker—literally—with a promo featuring many of its shows’ stars busting a move.

They come together to celebrate, through freedom of movement, the entertainment value of the broadcaster. The action-driven spot ‘ça bouge’ (it moves), pays tribute to a range of different dance styles—from urban, hip-hop and parkour, to classic, Hollywood, neo-Broadway and even cheerleading.

It’s also an opportunity to promote the channel’s new dance variety show Revolution with Beyonce’s dancers Les Twins and Son You Think You Can Dance’s Jean Marc Généreux.

CREDITS

Client: TVA group

Client: Bernard Fabi

Executive producer: Salvatore Scali

Creative Director: Christian Langlois, mémoire liquide

Director: Christian Langlois, mémoire liquide

Creative Team: Martin Thibault, Salvatore Scali, Christian Langlois

Production Manager and Producer: Jessy Tremblay

Director of Photography: Alexandre Bussière

Choreographer: Sarah Lefebvre

1st Assistant Director: Jacob Potashnik

Editor: Patrice Jolicoeur

Post, VFX and Color Grading: François Nadeau

Production Designer: Annie Gignac

Music: Cult Nation

Mix: Jean David Peron, Cult Nation

Production House: TVA Group

Dancers: José Flores, Lou Ansellem, Christian Garmatter, Stacey Désilier, Justin Corbo, Sarah Lefebvre

Talent: Gino Chouinard, Marie-Claude Barrette, Paul Larocque, Nadège St-Phillipe, Guy Nadon, Sonia Benezra, Charlotte Aubin, Guy Jodoin, Bianca Gervais, Eric Bruneau, Anne- Elizabeth Bossé, Larry Bourgeois, Laurent Bourgeois, Alice Morel, Julie Bélanger, Lydia Bouchard, Jean Marc Généreuxt

Tags: hot spots tva


  Save as PDF