Old Media might be falling over themselves to head to NewFronts this year, but don’t count television out just yet.

New research released Monday shows that television is still the dominant media game in town, with viewership numbers dwarfing those of online video.

According to the study from Nielsen and ad targeting firm Simulmedia, there are 283 million monthly TV viewers in the U.S., out of the 313 million people who live in America.

And each of those viewers watches an average of 146 hours of television per month.

As for online video?

155 million people say they are monthly online video consumers, but they’re watching a little less than six hours of online video on mobile devices, and six and a half hours on the Web.

As AdWeek’s Sam Thielman puts it: “So while TV’s audience is still almost twice that of digital video, the amount of money in digital isn’t even five percent of the mammoth $74 billion chunk of change in television.”

The study showed that the only thing that will start really moving the needle with advertisers in favor of online video will be more data that can give measurable ROI. More and better third-party metrics is the best hope for the “de-silolization” of TV and online video.

Read More: AdWeek

Brief Take: Online video may be growing, but there’s no doubt TV is still the dominant game in town. Nielsen’s numbers show there’s a big difference between hype and reality when it comes to the death of traditional TV viewing.

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