Turner Sports, the National Football League, MSG Media, NASCAR, NFL Network and the Atlanta Falcons all were named Titanium award winners at PromaxBDA’s annual Sports Media Marketing Awards, held at Capitale in New York City on Tuesday, Nov. 19. Steve Rannazzisi, star of FXX’s “The League” hosted the gala event.

The night’s special honorees included ESPN Executive Chairman George Bodenheimer, who received the Lifetime Innovator Award for his long-term contribution as a creative leader in the field of sports marketing. Red Bull Media House received the Game Changer Award for being a cultural innovator as a brand marketer, production house and digital distributor. Scott Bradfield, Red Bull’s head of production and development, accepted on behalf of the production company.

“The sports marketing community consistently creates innovative campaigns that entertain and engage audiences and fans,” said Jonathan Block-Verk, president and CEO of PromaxBDA International. “This night is an occasion to honor their efforts by showcasing the best work out there, demonstrating the unique role that marketing plays in this specialized field of media.”

This year’s Titanium Award winners are as follows:

Best Spot:

Twist

NASCAR

Best Directing:

Leon Sandcastle

NFL Network

Best Use of Humor:

Leon Sandcastle

NFL Network

Best Use of Original Music or Sound Design:

NBA Regular Season on TNT - NBA Knicks / Nets Spike Lee Promo

Turner Sports

Best Overall Integrated Marketing Campaign:

Atlanta Falcons Rise Up

Atlanta Falcons

Best Use of an Athlete/Best Partnership with an Athlete:

Play 60

National Football League

To view videos of these Titanium Award winning spots please go to: http://promaxbda.org/awards/current-awards/2013-sports-media-marketing-awards

PromaxBDA handed out many awards over the course of the evening, and the top three winners ranked by winning entries in each field were:

International/National:

ESPN

NFL Network

Turner Sports

Intra-League:

Atlanta Falcons

LA Galaxy

(TIE) St. Louis Blues and Tampa Bay Lightning

Leagues & Governing Bodies:

National Football League

National Hockey League

NBA

Regional/Local:

Click 3x

Comcast SportsNet - Houston

MSG Media

Sponsors/Corporate Partners:

Heat

The Vault and ESPN

Verizon Wireless

Teams, Leagues, Conferences & Collegiate (Top 5):

Maple Leaf Sports & Entertainment

Miami Dolphins

Milwaukee Brewers Baseball Club

St. Louis Rams

Tampa Bay Lightning

For a complete list of winners please go to: http://promaxbda.org/awards/current-awards/2013-sports-media-marketing-awards

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