Los Angeles-based Troika has redesigned the corporate brand of Canada’s Corus Entertainment, giving it a bold, contemporary new look. Corus recently acquired Canada’s Shaw Media for $2.65 billion.

The rebrand gives Corus a new logo as well as a new brand design system for all corporate collateral, marketing, websites, signage and environment. The design strategy intends to leverage the strengths of the two companies under a renewed Corus brand that unifies the strengths of both companies while updating the corporate image.

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“This is a case of how branding can drive business beyond consumer relationships. The Corus rebrand is a strategic roadmap for the future and the visual personification of the company’s momentum forward,” said Dan Pappalardo, founder and CEO of Troika. “The work can be seen in the Corus offices, where brand values, like ‘Be Bold’ and ‘Think Big,’ come to life both in action and through brand design and messaging.”

“The rebrand represents the start of a new chapter for us as we bring these two companies together to create a media and content powerhouse,” said Susan Schaefer, senior VP, brands and marketing, Corus.

Previous to the rebrand, Troika worked with Corus on the 2015 refresh for the network’s flagship women’s brand, W Network, and has worked with many leading media and entertainment brands around the world.

CREDITS:

Troika:

Account Director, Patty LaVigne

Lead Brand Strategist, Dan Pappalardo

Strategist/Writer: Josh Chesler

Creative Director: Dale Everett

Producer: Stef Smith

Art Director: Daniel Beaton

Logo Designer: Caspar Noonen

Designer: Kyle Valentic

Corus:

VP, Creative Agency and Brand Development: Dolores Keating-Mallen

Design Creative Director: Vince Robles

Producer: Troy Grant

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