​USA Network is taking “Necessary Roughness” online as it approaches its third season.

Its new web series, “TK Gets Real,” follows the USA’s football/psyhotherapy drama’s star as he seeks reality show fame. As his arc unfolds on the network series, his quest for fame continues with “Real Housewives of Atlanta’s” Shereé Whitfield, who helps him on his way.

The USA Network web series launches while the show is two episodes in and runs for six weeks. It also includes second screen interactive features for fans like helping his assistant to create and choose what TK uses in his reality show pitch.

Brief Take: This original web series shows how thin the line between marketing and content has become, and how much fun the blurring of those lines can be.

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