Golf-hungry Philadelphians will get their fill and then some at this year’s US Open Championship, June 13-16 at nearby Merion Golf Club, thanks to a joint effort between Golf Channel, NBC Sports, Comcast SportsNet and even Universal Studios.
The four media companies will put on a free, two-day US Open experience for fans in downtown Philadelphia, June 14-15. Scheduled events include a US Open Happy Hour on Friday, 4-8 p.m. at Xfinity Live!, the city’s dining and entertainment district where attendees can schmooze with Golf Channel personalities and take a swing at Merion’s 16th-hole simulator for a chance at a year of free golf. The Golf Channel Social Lounge will also be on-hand, where fans can interact with US Open conversations across Twitter, Facebook, Instagram and the like, and even tweet to win prizes throughout the night.
The following day, with Father’s Day in mind, presents a family-friendly atmosphere where kids can practice putting and engage with the popular Minions characters in advance of the release of “Despicable Me 2.”
The live event is part of a huge 2013 US Open push that includes an unprecedented, cumulative 117 hours of live coverage across NBC, Golf Channel and Comcast SportsNet Philadelphia.
Read more about the event at World Golf.
Brief Take: Getting the public to engage in events around the big-ticket sports event itself is an increasingly important marketing tool thanks to its sharability. Here, the media entities involved are making every effort to make sure their happenings are fun, but also get shared across the social ether.
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