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The U.S. might be the only country on earth that calls the game being played on Sunday “football,” but that isn’t stopping the rest of the world from getting in on the Super Bowl fun.
This year’s edition of the #BigGame saw the Patriots-Seahawks matchup streamed or broadcast in 230 countries around the world, according to Mashable’s Blathnaid Healy.
There were no fewer than four ways for UK fans to watch the game, via Sky Sports, Channel 4, Eurosport, and NFL GamePass.
Russia is a popular overseas destination for NFL action, with Russians professing to be the most enthusiastic overseas NFL fans.
Chinese fans found it tough to watch the Super Bowl this year, since it aired at 7:30 a.m. on a Monday, but Mashable says that about 7.9 percent of sports fans in the country now show interest in the league. 20 regional channels and give web broadcasters currently air NFL games.
Germany, long home to a large American expat community thanks to massive armed forces bases, counts about 5.4 million interested fans, the site reports. Some fans were particularly interested in this year’s Super Bowl thanks to homegrown talent in the form of the Pats’ Sebastian Vollmer.
Closer to home, there’s another group of football fans who payed increased attention to Super Bowl Sunday, but for entirely different reasons.
Brands finally heeded their agencies’ advice and staffed war rooms during the Big Game, according to Ad Age.
Anheuser-Busch Inbev had no fewer than four war rooms across America. Kia relied on its agency Initiative to keep it active during the game. Why turn Super Bowl Sunday into another day at the office? With so much attention on media and marketing, brands that snooze on the big day may miss an once-a-year opportunity to engage with viewers and consumers.
During the Big Game, Ad Age followed along with brands here.
Brief Take: The Super Bowl provides the year’s biggest opportunity for marketers and brands to engage with viewers and consumers, regardless of where they live.
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