BBC knows its fans well. It knows that the trailer to the upcoming Sherlock special will cause riots among Sherlock fans everywhere, so it started small - with a 10-second teaser to the trailer coming out soon., giving everyone a day to process what is to come.
The spot (above) gives a glimpse of Benedict Cumberbcatch in costume for the special before hinting at the upcoming trailer: “See a bit more Wednesday 7 October.”
BBC One also tweeted out the teaser using #221Back, and the video was retweeted over 1,000 times in less than an hour.
See a bit more… Wednesday 7 October. 9pm. BBC One. #221Back #Sherlock https://t.co/7vCrT5FjHN
— BBC One (@BBCOne) October 6, 2015
[Image courtesy of BBC]
Tags: