Coverage and broadcast of the 2013 NFL Draft was a synthesized demonstration of the league’s ongoing efforts to connect with fans over social media. Prospect draftee arrivals were hustled to an iPad station for photo ops that went out on Twitter instantly; a live Twitter chat discussed what the players were wearing; Verizon customers could watch the NFL Network and unlock bonus content using NFL Mobile. And that’s just the beginning.

Read the full story on the NFL’s social media empire at Mashable.

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