​The CW kicks off its fall premieres tonight, Oct. 3, and as part of its initiative to promote its new and returning series, The CW is teaming with Ford in a co-branded marketing campaign.

The marketing partnership will bring together The CW’s fall shows with Ford’s social campaign for the Ford Fiesta. Five brand ambassadors chosen by Ford will each embark on a mission with one of The CW’s stars from “Reign,” “The Originals,” “The Vampire Diaries,” “Arrow” and “Hart of Dixie.”

These brand ambassadors introduce The CW fans to the Ford Fiesta while on this mission, and they will each be featured in :60 spots on The CW primetime as well as cwtv.com, and print ads in upcoming magazines.

The CW kicks off its fall premieres this week with “The Vampire Diaries” leading in to its spinoff “The Originals.”

Read more at Adweek.

Brief Take: Though The CW is rolling out its premieres later than the other broadcast nets this year, the network is still focused on appealing to its younger demographics. That goal ties in neatly with the demographic Ford is targeting with the Fiesta.

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