​Sunday’s down-to-the-wire World Cup final between Germany and Argentina was a winner for Broadcasters on both sides of the Atlantic, with record audiences tuning in to see the Germans walk away victorious.

In The States, ABC/ESPN saw its highest ratings for any game this tournament, with a 9.7 rating in metered markets. Only two matches from the 1994 tournament—which was held in the U.S.—have performed better on American television.

Ratings Stateside peaked during the 2:15pm-2:30pm period—when the game was in extra time—with a 14.2 rating.

ABC/ESPN averaged a 3.1 rating over the course of the tournament, a 29 percent increase over the ratings during the 2010 World Cup in South Africa.

Overseas, German viewers also set a national ratings record on Sunday, with 34.65 million people watching on average. An astonishing 86.3 percent of all Germans were watching TV at the time.

Online, Facebook says that the World Cup had broken previous user engagement records, with the Germany-Argentina final becoming the single most talked about sporting event in Facebook’s history: 88 million Facebook users generated 280 million interactions.

German player Sami Khedira’s goal during the Brazil-Germany semifinal match was the most social moment during the world cup. That goal—Germany’s fourth in seven minutes—gave the German team a 5-0 lead over the host nation. For those who have been living under a rock for the past week: Germany went on to win 7-1.

Men 18-24 were most likely to be discussing the tournament on Facebook. Brazil, Costa Rica, and Uruguay were the most engaged countries on the network.

One more winner from the tournament: Adidas. The sports brand is set to rake in about 2 billion Euros’ worth of sales related to football this year, thanks to its massive sponsorship push during the tournament.

Read More: The Hollywood Reporter, Marketing Week, LostRemote

Brief Take: Marketers, take note: soccer may be just be hitting its stride in the U.S., but increased globalization, social networking, and new technology will bring this global game even closer to U.S. consumers in four years when the next tournament kicks off in Qatar. Smart marketing teams will be studying the 2014 success to figure out how they can showcase their brand when the world arrives in Doha.

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