In yU+co’s main titles for Apple TV+ series, Ted Lasso, the American football coach who knows nothing about the sport he’s come to coach in England, has an immediate effect, turning every stadium seat he touches into a clean red from graffitied blue.
The Hollywood-based main-titles maestro used existing but unused footage to create the sequence, which the team produced from their respective homes during this time of social distancing. Mumford & Sons’ Marcus Mumford and Tom Howe composed the music for both the opening sequence and the series.
Jason Sudeikis stars as Ted Lasso in this Apple TV+ series, created out of digital shorts originally produced by NBC Sports, that premiered August 14. On Wednesday, the streamer renewed the show for a second season.
CREDITS
Client: Apple TV+
Agency: yU+co
Creative Director: Garson Yu
SVP/ Executive Producer: Carol Wong
Executive Producer: Reno Robertson
Art Director/Designer: James Robertson
Technical Director/Lead Compositor: Greg Jones
Editor: Sam Schlenker
3D Animator: Benjamin Lopez, Jeff Dietrich
Graphic Designer: Mulan Leong-Suzuki
Illustrator: Rob Engvall
Theme Song by Marcus Mumford, Tom Howe
Tags: apple tv+ hot spots jason sudeikis main titles ted lasso yu+co