​An analysis at brandchannel wonders today what will happen to Tim Tebow‘s brand now that the quarterback has been released by the Jets and passed on by every other team in the NFL. Despite a football career that has amounted to nothing beyond winning a single miraculous playoff game, studies show Tebow‘s name is as recognizable as the Manning brothers, David Beckham and Dale Earnhardt, Jr. That amounts to a lot of sponsorship dollars, whether one is a great player or not, but exactly how does a man who became famous for a game he no longer is allowed to play stay relevant? It turns out being a nice guy and a Christian in America can help create a recognizable brand.

Read the full story at brandchannel.

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