“I threw out my 15-minute PowerPoint about how challenged our business is,” said Robert Greenblatt, chairman of NBC Entertainment. “I thought I’d give you my 15-second version: Too many shows, Netflix doesn’t report ratings, how do we find the next comedy?”

Greenblatt took the stage with an exhausted room of reporters and critics on Thursday morning on the last day of TCA’s summer press tour in Los Angeles.

He made several announcements on the future of NBC, including a season-five pickup for American Ninja Warrior, which recently hit record ratings with 7 million viewers.

In the late-night space, Greenblatt added that NBC has extended its contract with Jimmy Fallon for another six years, keeping his Tonight Show intact until 2021. He’s also confident that Seth Meyers’ recent format change on Late Night (his opening monologue now resembles a Weekend Update news reading) means good things heading into election season.

Another focus of NBC’s year is pushing more live content. Undateable will be entirely live when it returns, and Neil Patrick Harris’ Best Time Ever will be a mostly live variety format. The Wiz Live! musical this December also added Ne-Yo, Common and Elijah Kelly to the cast.

“I’m a live junkie,” said Greenblatt. “I think it’s one of the tools that we have available to use to try to compel the audience to watch something when we program it. Our business relies on people watching live.”

He added that while the format is not the “easiest thing to pull off,” the next step in his live strategy at NBC is a live drama.

On the subject of bringing a successful comedy to the network, Greenblatt said that their priority is off comedies (until next year) and on event dramas, with Heroes Reborn at the top of its list. NBC decided to premiere the series (“a very big show for us in the fall,” said Greenblatt) as a two-hour event, which will move the season debut of The Blacklist to Oct. 1.

He added that Heroes Reborn is also joining the lineup at the Toronto Film Festival with five other series as part of its inaugural TV program. Heroes Reborn will be the only broadcast series in the mix.

Next year, however, may see some of comedy’s best writers on NBC. Greenblatt announced that NBC has picked up two comedies from Parks and Recreation’s Mike Schur, as well as 30 Rock’s Tina Fey and Robert Carlock.

Schur’s series has a working title of A Good Place, which Greenblatt said he ordered immediately in the room. Fey and Carlock join Tracy Wigfield for their next comedy about a millennial woman working at a cable news network when he mother just so happens to get hired.

“The combination of Tina, Robert and Tracy, we think, is about as good as it gets,” said Greenblatt.

Opening up the floor for questions, Greenblatt got right to the point. “I want to open it up and see who has the first question about Donald Trump.”

NBC is almost finished selling off its interest in Miss USA, said Greenblatt, and they are currently looking for a new host of Celebrity Apprentice when the show returns for its 16th season (sans Trump).

On why Trump has received so much press lately, Greenblatt said “I guess people in the political world are just looking for somebody who just speaks their mind, regardless of anything else and he does that. Whether you agree with anything he says, he says it without any kind of filter. I do believe at a certain point you really have to also look at the message and draw your own conclusions. But the world likes a star, and he is a star.”

On to the subject of losing Unbreakable Kimmy Schmidt to Netflix, Greenblatt held strong in his decision.

“We’re whores for Emmy nominations just like everybody else,” he said, “and we’d love to claim those nominations for NBC, but we thought long and hard about the best way to launch this show and we wanted to put that show where it had the best success and the Netflix move was going to be it.”

On NBC’s upcoming comedies that play to a more diverse audience (Truth be Told, The Carmichael Show), Jennifer Salke, president of NBC Entertainment, said that they were not in response to shows like Empire, but instead in response to a desire from NBC’s audience for more authentic storytelling.

“Some of those shows were in development before Empire even launched,” she said. “They want to be authentic and speak to the audience. They’re interested in doing something provocative that breaks out and I don’t think that’s by our design, it’s just a feeling of being authentic, speaking to the audience in a more truthful way.”

After one reporter told Greenblatt that many thought rebooting Coach was a prank, Greenblatt responded that while not all reboots work, this was one he thought was a great idea.

“One man’s practical joke is another man’s hit show,” he said. “If that works, Alf the series is next.”

And once more, is there ever a possibility that Trump could return to NBC?

“Absolutely not.”

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