​Today, executives and representatives from media companies including NBCU, Time Warner Cable Media, Univision, Telemundo, ESPN Deportes and MundoFOX gathered in New York for the 2013 Hispanic TV Summit presented by Broadcasting & Cable and Multichannel News.

Speakers covered topics ranging from language, second screen, reaching consumers through VOD and breaking down the Hispanic viewer demographics.

In the Summit’s keynote presentation with Joe Uva, chairman of Hispanic enterprises and content at NBCUniversal, Uva called the growing market of Hispanic consumers a “unique opportunity” for networks and marketers. NBCU’s portfolio includes Telemundo and mun2, and according to Uva, that’s just right for the media company. He went on to tout NBCU’s success within those networks, noting its sports franchises such as Premier League soccer, as well as crossover hits such as NBC’s “The Voice,” which airs on Telemundo as “La Voz Kids.” NBCU hopes to recreate that success with a Spanish-language version of “Top Chef.”

During the Advertising Roundtable, television executives agreed that media needs to focus beyond just language in marketing to Hispanics, agreeing that content is the driving force behind any success. Panelists also pointed out that VOD usage is growing in overall viewership, but there is a long way to go before a fully optimized and monetized VOD plan is in place.

In the Summit’s Programming Roundtable, TV execs spoke about the importance of mobile and social content for Hispanic audiences. ESPN Deportes’ VP of programming, Freddy Rolon, Jr., said that a big focus is on offering viewers as many ways as possible to access programming, noting that the easier it is for viewers to find content, the better the network can control it. Each speaker also agreed on the importance of letting social media inform future content.

Read more at Broadcasting & Cable.

Brief Take: As Telemundo’s Mike Rosen said at the Summit, “55 million people is not a segment. Hispanics are not a segment, [they’re] an opportunity.”

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