​SundanceTV named Drew Pisarra VP of digital media and marketing on Tuesday, and promoted Mark Zadroga to director of online content.

Pisarra will oversee all strategy, development and operations across the recently rebranded cabler’s digital platforms. He joined AMC Networks in 2007 as director of digital ,edia at AMC, building out websites for hit series “Breaking Bad,” “Mad Men,” and “The Walking Dead.”

Zadroga, who will report to Pisarra, arrived at SundanceTV in 2011 as a senior producer, managing production of all aspects of the network website, as well as the development, design and rollout of their TV Everywhere platform.

“Drew and Mark have a proven track record for creating and executing high impact, innovative and engaging digital strategies,” said SundanceTV marketing chief Monica Bloom. “Digital is an increasingly vital part of our marketing efforts and we are delighted to have these incredibly talented executives on our team.”

Both Pisarra and Zadroga are based in New York.

The announcement marks the second round of promotions in as many weeks at SundanceTV. On March 5, the network upped two creative services execs, naming Mark Williams SVP, brand creative for SundanceTV creative services, while Jessica Gleason was named VP, production.

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