France Télévisions—working with Paris-based agency MullenLowe France, part of the MullenLowe Group—turned a sumo wrestler into an all-around Olympic athlete in the above animated spot for the delayed Tokyo Summer Olympics. The sumo surfs, climbs, runs, jumps and leaps his way through a traditional Japanese art landscape before landing in the center of a Tokyo sports stadium, ready to compete.

The Tokyo Summer Olympics are scheduled to take place Friday, July 23 through Saturday, August 8.

This spot is a finalist for Best Programme Spot in the Promax Europe Awards 2021. Reserve your seat or table today to celebrate with your peers!

CREDITS

Client: France TV

Agency: MullenLowe France

Creative Director, France TV: Eric Rinaldi

Agency Executives: Philippe Adenot, Charlie Bouchet

Creative Directors: Antoine Colin, Jordan Lemarchand

Copywriters: Antoine Colin, Olivier Desmettre, Philippe Lopez

Artistic Directors: Jordan Lemarchand, Philippe Lopez

Visual Conception: Mikros

Illustrator: Stéphane Levallois

Artistic Supervisor: Shaun Severi

Production: Room Service

Producer: Hugues Allart

Director: Geoffrey Barbet

Music: Chez Jean

Composers: Jean Dindinaud, Olivier Le Solliec

Tags: france télévisions hot spots mullenlowe france tokyo olympics 2021


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