France Télévisions—working with Paris-based agency MullenLowe France, part of the MullenLowe Group—turned a sumo wrestler into an all-around Olympic athlete in the above animated spot for the delayed Tokyo Summer Olympics. The sumo surfs, climbs, runs, jumps and leaps his way through a traditional Japanese art landscape before landing in the center of a Tokyo sports stadium, ready to compete.
The Tokyo Summer Olympics are scheduled to take place Friday, July 23 through Saturday, August 8.
This spot is a finalist for Best Programme Spot in the Promax Europe Awards 2021. Reserve your seat or table today to celebrate with your peers!
CREDITS
Client: France TV
Agency: MullenLowe France
Creative Director, France TV: Eric Rinaldi
Agency Executives: Philippe Adenot, Charlie Bouchet
Creative Directors: Antoine Colin, Jordan Lemarchand
Copywriters: Antoine Colin, Olivier Desmettre, Philippe Lopez
Artistic Directors: Jordan Lemarchand, Philippe Lopez
Visual Conception: Mikros
Illustrator: Stéphane Levallois
Artistic Supervisor: Shaun Severi
Production: Room Service
Producer: Hugues Allart
Director: Geoffrey Barbet
Music: Chez Jean
Composers: Jean Dindinaud, Olivier Le Solliec
Tags: france télévisions hot spots mullenlowe france tokyo olympics 2021