​“The Forbes Insights/gyro CMO Index,” the quarterly report “designed to take the pulse of marketing executives with a simple snap poll,” reflects a cautious optimism and an improving outlook on the industry’s market conditions.

The survey asked 875 CMOs, marketing executives, and higher level marketers about their current approach to marketing budgets. Nearly 90% said they are either increasing or maintaining their current budgets, while only 12% of marketers plan to reduce their budgets.

When asked: “How optimistic are you about industry-wide marketing conditions?” over the next six months, 45% answered that they are more optimistic about the future, 46% just as optimistic and only 9% answering in the negative.

“Our new CMO Index presents a clear picture of how hundreds of the top marketers in the U.S. feel. The good news is they feel energized and positive,” said Christoph Becker, gyro’s CEO and chief creative officer. “There has never been a better time for a brand to find the most humanly relevant way to engage with the world than today.”

Source: Forbes Insights/gyro CMO Index
Source: Forbes Insights/gyro CMO Index

Read more at Adweek.

[Images courtesy of Forbes Insights/gyro CMO Index]

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