PromaxBDA’s annual State of Our Art session collects the most inspiring work of the year, curated by industry thought leaders and presented with insight and comments.

Vicky Free, EVP and CMO of BET Networks, and Jesse Redniss, co-founder of BRaVe Ventures, co-hosted State of Our Art 2015 on Thursday afternoon, categorizing work into the emotional, the powerful and the very emotional.

Moving Digital

Microsoft HoloLens:

Comcast:


But at the end of the day, it’s all about great STORYTELLING

Android

Nike/Woods/Rory

FRIENDS on Netflix

Derek Jeter

With a strong enough POWERFUL BRAND you don’t always need a celebrity

Heineken

Apple Duet

Lately brands are so powerful, they can BLUR THE LINES and not hit you over the head with their message

Samsung Galaxy Note 4

Cool Stuff. Period.

Honda HRV

Rebel

Though there’s nothing like harnessing the power of social with EMOTIONAL spots that go right to the heart

Tiffany’s

Fan Page

VW Driving and Texting

Director of Operations

Wage Gap

YouTube Dear ME

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