During an especially international PromaxBDA “State of Our Art” session at The Conference 2014 Thursday afternoon, Comedy Central CMO, Walter Levitt, and A&E’s EVP of marketing, Guy Slattery, played some of the year’s best work in entertainment, but mostly from outside the industry - including advertising, stunt marketing and a few pieces by marketing teams poking fun at themselves - that inspire us and move us to watch, buy, change or put a smile on our faces. Slattery may have put it best: “The idea here today is to hopefully entertain and inspire you.”

Representing Canada and Ireland respectively, Levitt and Slattery honor work from their homelands and around the world. Just a few of the categories featured during the session are below:

First, for a little inspiration:

Some work from Canada:

Social Farting

Canada Olympics

Slattery: “These spots from Europe are nothing short of epic:”

Lacoste

Vodafone

Competitive rivalry:

Mercedes commercial and Jaguar’s reply

EXTREME PUNKING:

Walter: “Can we all promise to never, ever ever ever ask our agencies to ‘make us a viral video?’”

Devil Baby Attack:

Bud Light Super Bowl ad:

Celebrity endorsements, or non-endorsements:

NBC Sports - An American Coach in London

Newcastle Super Bowl NON ad

And lastly, “This Generic Brand Video”

Levitt: “There is nothing more exciting than a great idea, amazingly executed.”

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