Close on the heels of NASCAR signing a game-changing long-term deal with NBC Universal, the racing circuit has inked a pact with Fox Sports Media Group that extends and enhances the multiplatform agreement that they unveiled this past October.
The extension adds two years and three races annually to NASCAR’s pact with Fox, meaning that both the Fox and NBC alliances, which begin in 2015, now reach to 2024. covering the Sprint Cup Series, the Nationwide Series and the Camping World Truck Series. Fox will have coverage of the first half of the NASCAR season and NBC Sports will have the second half.
Financial terms of the Fox deal were not disclosed. Industry analysts said the Fox and NBC contracts combined top $8 billion.
Beginning in 2015, ESPN and Turner Sports will no longer cover live races sanctioned under the NASCAR banner.
Fox Sports, which started to air live NASCAR events in 2001, said it would launch its all-sports network, Fox Sports 1 on August 17 with a broadcast of the Camping World Truck Series race from Michigan International Speedway as the network’s first live event.
“Fox Sports has been an outstanding partner for NASCAR and we could not be more pleased with the additional commitment they are making to our sport and the fans,” Brian France, NASCAR chairman and CEO, said in a statement. “Fox Sports has delivered for our fans a number of innovations that have changed how our sport is presented, and our entire industry has now come to expect excellence from NASCAR on Fox. We believe this new agreement underscores our shared commitment to the fans over the next decade.”
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