Silicon Valley fans can register for Hoolicon, the year’s largest tech expo that’s prominently featured on the show this season.
Complete with a speaker lineup and full itinerary for the three-day fictional conference starting October 4, the website is chock full of Easter eggs, and the detailed registration process is better than actually going (not that you could).
Meal choices range from gluten free, to pesca-pescatarian. Conference add-ons include the chance to win a rooftop steak dinner with Gavin Belson (Matt Ross)—still listed as the CEO despite his ousting from the company—as well as the ability to “experience holographic conference technology.”
“You don’t have to leave your office to attend a meeting next door or in another city,” according to the description. “Other attendees will not even know that it is just your hologram.”
That option includes a consent form that lists potential side effects such as neurological damage and death.
Conference sessions such as “how endangered animals are the best way to communicate ideas” pokes fun at Belson’s elephant mishap. “Don’t build a platform,” by Jack Barker (Stephen Tobolowsky), with the description “why having a closed box sitting somewhere in a secure data center is always better than a platform,” highlights a previous storyline from the show. And of course, Barker will not miss an opportunity to tell others about his much-touted business strategy in the session “Conjoined Triangles of Success.”
On Friday, lunch will consist of a “sushi buffet served outside Hooli Headquarters in a nearby park with a lake that will be dug up for the occasion.”
Inside jokes and gags persist throughout, and HBO drives it home with a 30-second ad for the conference that aired during Silicon Valley’s “The Keenan Vortex.” In the eighth episode of the season, the characters at Pied Piper decide to attend Hoolicon as vendors, but will go in with covert plans to save their own company.
This is not the first time HBO has created an intricate website as part of its marketing strategy for a series. Westworld fans can pretend they’re booking a trip to the futuristic theme park while uncovering more in-depth details about the show.
RELATED: Westworld’ Intrigues Fans with Interactive and Immersive Website
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