Showtime is ramping up its marketing team this week with one addition and a promotion for Craig Platt and Emily Gould.

Platt, previously at creative agency mOcean, is joining Showtime as SVP of creative advertising. He will oversee the channel’s print and broadcast marketing, advertising and affiliate campaigns, as well as managing Showtime’s creative directors, directors, writers, designers and producers. At mOcean, Platt worked on campaigns for American Sniper, Gravity, Horrible Bosses and X-Men: Days of Future Past.

Gould has been promote to SVP of consumer marketing, managing Showtime’s program marketing, marketing services and advertising teams. She was previously VP of program marketing and advertising at the network and will also be responsible for marketing for Showtime Sports, theatrical events and documentaries.

“The Showtime brand has never been stronger, and with these key appointments we are poised to further broaden the impact of our marketing message in the evolving multiplatform entertainment universe,” said Buckley, EVP of program marketing, media, promotions and digital services at Showtime Networks Inc. “Craig and Emily are incredibly well-respected creative executives who will continue our network’s tradition of excellence in developing award-winning marketing campaigns that enhance our critically-acclaimed series.”

[Images courtesy of Showtime]

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