El Rey Network Chairman Robert Rodriguez will join Tom Freston and Shane Smith as a keynote speaker at PromaxBDA: The Conference 2014, the association announced Thursday.

In addition to his role at El Rey, Rodriguez is an award-winning film director, screenwriter and producer, best known for the feature films “Desperado” and “From Dusk Til Dawn.”

“Telling stories in a unique and compelling way has always been my goal,” said Rodriguez. “Part of my process is connecting with wide audiences using unconventional and innovative methods. It’s an exciting time for artists to utilize technology to share their stories and something I’m looking forward to speaking about at the event.”

PromaxBDA: The Conference 2014 will take place June 10-12 at the New York Hilton Midtown. The conference is the entertainment industry’s premiere event for marketing, promotion, and design professionals to share ideas and discover cutting-edge marketing techniques.

Freston and Smith were named Tuesday as keynote speakers for the event.

Freston spent 17 years as chairman and CEO of MTV, Nickelodeon, Comedy Central, and other networks. Smith, is the co-founder and CEO of VICE Media.

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