London-based Red Bee Creative took home the Out-of-House Agency of the Year title at the 2015 PromaxBDA Europe Awards.
The award is the top agency prize at the annual celebration of the best in European entertainment marketing and design.
“This means the world to us because it says that our industry peers recognize our continual drive for creative excellence and originality,” said Charlie Mawer, Red Bee’s executive creative director.
Over on the broadcasters’ side, The BBC won the companion award for In-House Marketing Team of the Year.
Red Bee’s win comes as the company celebrates two major milestones in 2015: the tenth anniversary of its sale by the BBC to become a private company, and the completion in May of its first year as a subsidiary of Swedish telecoms giant Ericsson.
“2014 was a year where yet again I think it was the range of our output that pleases me most. I worry when any agency develops a recognizable house style,” Mawer said. “Our work should be as varied and diverse as our clients and audiences, and I think the fact we worked with clients from Eygpt to Ireland, pre-school children to global blockbuster drama fans shows in our reel.”
Being owned by Ericsson is opening up a lot of opportunities with global telcos, according to Mawer, who said he viewed them as the next major broadcast players.
Up next for Red Bee: “At least three projects for clients that are truly thinking about their digital platforms as the primary distribution mechanism, with linear broadcast second—which changes all of our mind sets in a really exciting way,” Mawer said.
Here’s a selection of Red Bee Creative’s work from 2014:
It was a question that captivated British viewers of long-running soap EastEnders for the past year: Who killed Lucy Beale?
The storyline served as the tentpole for the 30th anniversary of the show, and Red Bee played a central role in the marketing in the months leading up the big reveal during a live episode in February.
Red Bee created an on- and off-air campaign, “There’s a Killer Amongst Them,” which kicked off in April with the spot above.
(Just in case you missed it, we won’t be telling you who killed Lucy).
Red Bee delivered the first-ever makeover for Dave, the UK.‘s most-watched commercial channel.
The channel, which bills itself as “The Home of Witty Banter,” debuted new on-air visuals and idents that infused everyday occurrences with a dose of irreverence and humor.
![](http://brief.promaxbda.org/images/uploads/peter_capaldi_doctor_who_tardis_parliament_square__large_(1).jpg)
Few shows are as uniquely British as the sci-fi favorite Doctor Who. So it was only fitting that Peter Capaldi would make his first public appearance as the Doctor outside Parliament in London.
Working with the BBC, Red Bee oversaw the “crash landing” of the series’ iconic TARDIS in Parliament Square.
But this wasn’t just a live stunt: an intricate plan involving YouTube banners and an online game helped engage die-hard viewers and direct them to final event.
Red Bee launched series four of The Voice in the U.K. with a promo featuring new judge Rita Ora, and one very mysterious raven.
Red Bee helped UKTV announce the launch of their VOD service UKTV Play with this brand trail that highlighted their 10 channel brands in a delightful way.
This haunting promo heralded the arrival of the second series of The Fall on BBC Two.
For Ireland’s RTE2, Red Bee crafted the youth-oriented network’s first rebrand in five years.
The new brand proposition—“tells it like is is"— and helps establish the channel as a home for “frank, funny, and fascinating” content.
When BBC One and Red Bee were searching for a unifying theme for the channel’s Christmas idents this year, they realized that every family has a Christmas tree.
So the Red Bee created a magical forest for the broadcaster, filled with people decorating their trees in individual and diverse ways.
To celebrate its 50th birthday, BBC Two enlisted Red Bee’s help to welcome back some old friends.
From 1991 to 2001, the sans-serif 2’s made of various materials, and in different settings, helped shape the branding and identity of the U.K.‘s biggest television channel before they disappeared from the screens about 15 years ago
To remind viewers what they loved about BBC Two, Red Bee decided to create a series of new idents and stings that centered around a birthday party that invited back some of the favorite 2’s from days gone by.
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