Germany’s UnitedSenses gives sport of biathlon (a heart-racing mix of cross-country skiing and shooting) an exciting new look as flashes of neon accentuate the action in this rebrand for the International Biathlon Union.
United Senses updated the IBU’s entire corporate look, including its logo, and made the rebrand applicable across all broadcast and digital platforms.
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CREDITS:
Creative Director: Markus Schmidt
Executive Producer: Monika Kandlbinder
Art Director: Sebastian Schneider
Designer: Christoph Lohr
Composer: Michael Kadelbach
International Biathlon Union: Nicole Resch
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