Germany’s UnitedSenses gives sport of biathlon (a heart-racing mix of cross-country skiing and shooting) an exciting new look as flashes of neon accentuate the action in this rebrand for the International Biathlon Union.

United Senses updated the IBU’s entire corporate look, including its logo, and made the rebrand applicable across all broadcast and digital platforms.

CREDITS:

Creative Director: Markus Schmidt

Executive Producer: Monika Kandlbinder

Art Director: Sebastian Schneider

Designer: Christoph Lohr

Composer: Michael Kadelbach

International Biathlon Union: Nicole Resch

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