Fox dominates this week’s Promo Mojo ranking, grabbing three out of five of the slots. A Christmas Story Live! tops the chart — Fox’s promos for the musical special racked up nearly a quarter-billion TV ad impressions in just seven days — followed by Fox’s upcoming singing competition The Four: Battle for Stardom at number two. Fox also takes fourth place with 9-1-1, its new procedural drama about first responders starring Angela Bassett, Connie Britton and Peter Krause.

A cable network and a traditional broadcaster round out the chart: ESPN takes third place with the 2017 College Football Playoffs, while NBC lands at fifth with its promos for the 2018 PyeongChang Winter Olympics.

Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Dec. 17.​

1) A Christmas Story Live!, Fox

Impressions: 248,516,254
Attention Score: 87.44
Attention Index: 68 (32% more interruptions than avg.)
Imp. Types: National 82%, Local 16%, VOD/OTT 2%
In-network Value: $1,800,737
Out-of-network Est. Spend: $801,478

2) The Four: Battle for Stardom, Fox

Impressions: 179,772,327
Attention Score: 90.66
Attention Index: 92 (8% more interruptions than avg.)
Imp. Types: National 88%, Local 10%, VOD/OTT 2%
In-network Value: $3,041,535
Out-of-network Est. Spend: $548,782

3) 2017 College Football Playoffs, ESPN

Impressions: 162,104,445
Attention Score: 90.23
Attention Index: 121 (21% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $2,333,034
Out-of-network Est. Spend: $54,576

4) 9-1-1, Fox

Impressions: 155,722,515
Attention Score: 84.84
Attention Index: 57 (43% more interruptions than avg.)
Imp. Types: National 86%, Local 10%, VOD/OTT 4%
In-network Value: $2,058,508
Out-of-network Est. Spend: $412,467

5) 2018 PyeongChang Winter Olympics, NBC

Impressions: 144,119,848
Attention Score: 87.09
Attention Index: 67 (33% more interruptions than avg.)
Imp. Types: National 81%, Local 17%, VOD/OTT 2%
In-network Value: $3,099,054
Out-of-network Est. Spend: $615,862

Data provided by iSpot.tv, Real-time Advertising Metrics

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Tags:


  Save as PDF