LAS VEGAS—Capitol Broadcasting’s WRAL Raleigh, Deseret Media’s KSL Salt Lake City, and Tribune Creative were some of the big winners Thursday at the 2016 PromaxBDA Awards at Station Summit, the annual celebration of the best marketing and design created for local broadcast audiences.
Other stations taking home multiple gold awards include Comcast SportsNet Chicago, Fox-owned KDFW Dallas, NBC-owned KNBC Los Angeles, and Media General’s KOIN Portland.
RELATED: View the Full List of Winners of the PromaxBDA Awards 2016 at Station Summit
“As broadcasters explore new ways to engage viewers across platforms, this year saw some incredible work created for local audiences in North America,” said Stacy La Cotera, General Manager and Vice President, Global Awards, PromaxBDA. “Today’s most successful stations and station groups are supported by the wonderfully talented and creative people behind their promotional campaigns. We congratulate all of the winners of the 2016 PromaxBDA Awards at Station Summit.”
PromaxBDA’s annual awards honor outstanding achievement in local broadcast marketing and promotion — the multiplatform campaigns, promos and social media innovations that build loyal viewership and create the local television brands that are vital partners in community life in cities and towns across the U.S. and Canada.
Gold, Silver, and Bronze awards are handed out in categories ranging from General Image Campaign to Sports Promos to Set Design. Work can be entered by individual stations, in-house creative groups, or station groups and parent companies.
Actor and comedian Godfrey hosted Thursday’s ceremony at The Mirage Hotel and Casino in Las Vegas.
The awards ceremony took place during the 6th Annual PromaxBDA Station Summit conference, the annual meeting of local broadcast marketing and promotion executives, held June 21-24 at The Mirage Hotel and Casino in Las Vegas.
RELATED: View the Full List of Winners of the PromaxBDA Awards 2016 at Station Summit
PromaxBDA is the publisher of Daily Brief.
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