​Starting May 8, Oxygen will air GIFs alongside Pete Wentz’s tattoo show, “Best Ink 2,” Mashable reported today. Teaming with Tumblr to cull and present the digital homages, the network will showcase two to four GIFs in the lower third of the screen during episodes, with some crowdsourced from show fans and others made by resident “expert GIF artists.” Oxygen will also make its own show-related GIFs and seek fan engagement via caption contests for them, and even eventually integrate GIFs into shows at the production level.

Check out the full story on Mashable.

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