Appropriately for Women’s History Month, female-led NuContext, helmed by executive producer and founder Angela Guice, produced ABC’s campaign for the 94th annual Academy Awards. The show is hosted this year by three women: Regina Hall, Amy Schumer and Wanda Sykes. It’s the first time the Oscars have had any hosts since 2018 when Jimmy Kimmel hosted.
“This is a historic moment for the Oscars and we didn’t take it lightly that this campaign was produced by a female-led production company,” Guice said. “It was a lot of girl power on set.”
Besides the above spot, NuContext also produced the electronic press kit and social media assets as well as production support for the key art, which was shot by Art Streiber in conjunction with the ABC photography department.

Overall, NuContext has had a busy first quarter, also creating campaigns for Fox’s The Masked Singer and Hulu’s upcoming The Kardashians, which picks up with the famous family where E!’s megahit reality franchise left off.
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’The Kardashians’
“I called this shoot ‘the Glam Olympics,’” said Guice. “We were definitely creating art and it was a really fantastic experience.”
Since NuContext first opened its doors, Guice said she’s seen more women-led production companies enter the space.
“When we started in 2006, it was very male-dominated in terms of production companies. It’s been awesome to see women-owned production companies sprouting up in the past several years and thriving.”
CREDITS
94th Annual Academy Awards
Client: ABC Entertainment Marketing
Executive Vice President, Marketing, ABC and General: Erin Weir
EVP, Creative Content Marketing, ABC, Hulu, Freeform, ABC News: Aaron Goldman
Vice President, Creative: Melissa King
Creative Director: Stephen Schwartz
Vice President, Branding and Design: Gennifer Leong-Alvarado
Executive Director, Design, ABC Television: Lucas P. Aragon
Executive Director: Lara Wickes
Associate Director/Special Projects/Production: Sandy Christmas
Manager: Teeny Stillings
Associate Producer: Randy Jackson, Scott Bosely
Production Coordinator: Katy Jones
Production Assistant: Casey Schoch
ABC Creative: Chris Folkens
VP, Branding & Design: Gennifer Leong
Director, Branding & Design: Simon Minho-Kim
Executive Director, Photo: Brandy Ley
Photo Manager: Natalie Thompson
Senior Writer/Producer: Jason Letkiewicz, Sean Kunz
Writer/Producer: Kent Rensing
Production Company: NuContext
Executive Producer: Angela Guice
Director: Mike Bernstein
Producer: Chad Engel
DP: Tom Banks
AD: Brandeaux Tourville
PD: Marcelle Gravel
Key Gaffer: Nick Durr
Key Grip: Don Padilla
PM: Rachel Oliver
Coordinator: Akasha Ross
Talent Coordinator: Michael Rola
Hulu’s The Kardashians
Client: ABC Entertainment Marketing
Executive Director: Lara Wickes
Associate Director: Sandy Christmas
Senior Manager: Meg Tyra
Manager: Christine Sparks, Ben Roybal
Senior Producer: Oscar Chavez
Producer: Gina Apestegui
Associate Producer: Randy Jackson, Scott Bosely
Production Coordinator: Katy Jones
Production Assistant: Casey Schoch
Client: ABC Photo
Executive Director: Brandy Ley
Administrative Assistant: Sarah Brookshaw
Client: Hulu
VP, Creative Marketing: Trisha Choate
Creative Marketing Lead: Jillian Novak
Creative Marketing Coordinator: Abiola Oseni
Sr. Manager, Originals Social: Sarah Kemper Mccall
Production Company: Nucontext Creative Inc
EP: Angela Guice
Director: Matthew Rolston
Producer: Chad Engel
DP: Joe Labisi
AD: Brandeaux Tourville
Production Design: Rob Strauss
Art Director: Brian Wright
Key Gaffer: Scott Moody
Key Grip: Sean Hunt
PM: Rachel Oliver
Coordinator: Akasha Ross, Robert Byrd
Talent Coordinator: Michael Rola
VFX: Ntropic
Key Wardrobe Stylist: Dani Michelle, Danielle Levi
Key Make Up: Mario Dedivanovic, Mary Phillips
Key Hair Stylist: Jen Atkin, Chris Appleton
Tags: abc hulu nucontext oscars the kardashians