Nickelodeon is expanding the nostalgic rebrand the network rolled out in May to its preschool audiences, rolling out new assets in Nickelodeon’s morning preschool block on July 4. Nickelodeon’s preschool-dedicated Nick Jr. will adopt the full rebrand in September.
The package features a playroom theme, complete with a neon-toned palette with Nickelodeon’s recognizable orange splat at its center and hints of Nick’s signature green slime around the edges. The rebrand includes a new Nick Jr. logo, new graphics and animated idents.
In addition, Nickelodeon is introducing a slate of inclusive live-action IDs, starting with one spotlighting American sign language.
The rollout on Nickelodeon includes characters from such shows as Rubble & Crew, Blue’s Clues & You and Baby Shark’s Big Show.
![](https://oldbrief.promax.org/images/uploads/top-stories-incline-Nick-Jr-Rubble-Crew.jpg)
As part of the overall rebrand, Nickelodeon worked with six international agencies and animation houses to create six original idents featuring such popular Nickelodeon characters from SpongeBob SquarePants (below), Teenage Mutant Ninja Turtles, The Loud House, PAW Patrol, Blue’s Clues, Baby Shark and Monster High.
“SpongeBob” by Golden Wolf
Los Angeles-based agency Roger worked with Nickelodeon’s internal marketing team on the overall brand, while Austin-based Callen orchestrated the brand films. The six animated idents were created by animation studios from around the world: Golden Wolf, 2Veinte, Giant Ant, Plenty, Polyester and State Design.
After debuting in May, the overall Nickelodeon rebrand begins airing in the UK this month and debuts in Latin America and the rest of the world through the end of the year.
CREDITS
Client: Nickelodeon
EVP, Head of Marketing & Brand Strategy: Sabrina Caluori
SVP, Global Creative: Vincent Aricco
SVP, Preschool Creative: Matthew Perreault
VP, Creative Director: Lauren Muir
VP, Creative Director, Editorial and Strategy: Liza Steinberg
Supervising Producer: Jennifer Treuting
Sr. Producer: Michelle Glenn
Producer: Alyssa Rosand
PA: Justin Arenas
Audio Engineer: Jon Friedner
SVP, Creative Director: Michael Waldron
Design Director: JungIn Yun
VP Animation & Motion Graphics: Kurt Hartman
Sr. Art Director: Kay Kyungjoo Lee
Animation Director: Rob Kohr
Senior Designer: Thanh Nguyen
Senior Motion Designer: Jimin Lee
Designer: Seulgi Kim
Motion Graphics Designer: Minha Kim
Junior Designer: Marissa Klick
Sr. Project Manager: Justin Mushnick
Sr. Post Project Manager: Teresa Belling
Executive Producer: Danielle Jotham
Sr. Director Graphics Operations: Cyrus Shelhamer
Graphics Manager: Carly Diesen
Sr. Graphics Manager: Nancy Lopez
Design/Animation/Production: Roger
Additional Design and Animation:
Baby Shark ID: Polyester
Blue’s Clues & You! ID: Giant Ant
Rubble & Crew ID: Plenty
Video Edit: Redline Creative
Music: Radium
Additional Music: Mekanical
Tags: callum giant ant nick jr. nickelodeon plenty rebrand roger